Score Your Inquiry Process

Find out where you're losing them.

Two minutes. Four areas. One score that shows you exactly which part of your inquiry process is leaking bookings — and what to fix first.

Score my process

How it works

  1. 01

    Score your response speed

    The single biggest driver of lost bookings is how long it takes to reply.

  2. 02

    Find the friction

    Reply content, form length, and follow-up all affect whether inquiries convert.

  3. 03

    Get your score

    See exactly where you're losing bookings and what to address first.

Why inquiry response matters

Wedding couples research and compare vendors over months before reaching out. When they finally submit a contact form, they are likely evaluating several vendors at once. These benchmarks explain what is at stake:

21×

Fast replies qualify leads

Calldrip reports responding within 5 minutes is 21x more likely to qualify a lead than waiting an hour.

50%

The first reply matters

WeddingPro reports that up to 50% of wedding bookings go to the vendor who responds first.

63.5%

No reply is common

Apten.ai found that many submitted inquiries never receive a response at all.

78%

Pricing clarity helps

WeddingPro reports that couples rank pricing transparency as a top factor before they inquire.

Score your inquiry process

Be honest — this only works if you are.

Step 1: About your business
Step 2: Response speed

How long before a new inquiry gets a real reply from you?

Step 3: After your first reply

After you send your first reply to a new inquiry, what most often happens?

Step 4: Contact form quality
Step 5: Deliverability & follow-up

After a new inquiry comes in:

Step 6: Biggest concern

Most vendors who complete this score below 70. Industry average response time is 29 hours.

Inquiry Score FAQ

Why am I getting wedding inquiries but not booking them?

The most common causes are response speed, reply quality, and form friction. If your average response time is over an hour, you are losing leads to vendors who reply faster. If your reply includes no clear next step or pricing context, couples disengage before committing. If your contact form has more than 6 fields, many abandon it before submitting. This tool scores each of those areas and shows you where the leak is.

How fast should a wedding vendor respond to inquiries?

Vendors who respond within 5 minutes are 21 times more likely to qualify the lead than those who wait an hour. The industry benchmark for a strong response is under 30 minutes. Most vendors average 29 hours — which means a fast response alone is a meaningful competitive advantage.

What is a good inquiry conversion rate for wedding vendors?

The average inquiry-to-booking conversion rate for wedding vendors is 5–10%. Form friction, slow response times, and vague replies are the main drivers of that drop-off. Vendors with streamlined inquiry forms (5 fields or fewer), fast responses, and pricing transparency in their reply consistently convert above the industry average.

What is a good score on the Inquiry Score?

A score of 85 or above is Elite — your inquiry process is working well across all four areas. A score of 70–84 is Good, with identifiable gaps. Below 70 means active lead leakage: response delays or friction are costing you bookings now. Most vendors who complete this score below 70.